Here are the key strategic focus areas where promotional products can enhance your overall brand experience.
1. Marketing and Sales Prospecting
Incorporate promotional items into your marketing campaigns and sales prospecting strategies to make your brand memorable. Promotional items specifically for marketing and sales require more thought and effort to select. They should be valuable, unique, high quality items that represent the way you want your brand to be perceived.
Trade Shows Giveaways
This is often the area people neglect when it comes to their promotional product strategy—but that’s a mistake! Trade shows are the place where many people encounter your brand for the very first time. Think strategically about the demographics and industries of the trade show attendees, then take care in selecting unique items that fit their needs and interests. If they love your giveaway, they’ll be more likely to remember your company.
Sales Leave-Behinds
In a sales situation, a high-quality promotional gift can be the extra delight factor you need to make sure your company is remembered. A promotional item may not be the deciding factor when it comes to closing the sale but, when paired with a strong sales technique, it can demonstrate your company’s thoughtfulness and creativity. Leave a lasting impression and give prospects a positive experience of your brand.